In February 2013, A Forever Recovery, the sister company of Best Drug Rehabilitation, joined forces with Per Wickstrom to sponsor a launch party for Imagination Heals. Held in the Wilshire Room of the Beverly Hilton in Beverly Hills, California, the event brought together a number of prominent performers and celebrity guests to celebrate the newly established program Imagination Heals, which works closely with performers and celebrities, arranging visits to children’s hospitals to lift patient morale through music and creative expression.
The event featured a performance of Pacha’s Pajamas, a popular children’s musical about a girl who sets out to save the planet. Event sponsor A Forever Recovery took the opportunity to learn about the needs of children and pledged books and audio recordings of the musical to several hospitals in the area. In addition to sports stars such as football legend Jim Brown and former gymnast Cathy Rigby, the event welcomed a number of children currently undergoing medical treatment.